It’s hard to believe that we’re already five months into 2024 and we’re hurtling towards another Apple Event. But compared to previous events, there seems to be a different feel this time around.

In the UK, more often than not the keynote usually takes place at 6pm, just in time for people to return home from work and settle into the evening, but it looks like that’s all change as the event on the 7th May will take place at 3pm BST. Mark Gurman reportedly predicts the event will also take just thirty minutes, something which had happened in 2023 during the ‘Scary Fast’ event.

It’s also interesting to note that some influencers are being invited to Battersea Park Power Station in London, where Apple has it’s UK HQ and events area, whereas previously these influencers (some from the UK and Europe) would have made the journey to Apple’s main headquarters in Cupertino.

While it’s unlikely the event will be live, one wonders if some, or all of the scenes we’ll be watching, were filmed in Battersea Park, which I don’t believe was open in time for WWDC or any of the keynotes in 2023.

Needless to say, it’s rumoured we’ll hear about shiny new iPads and an Apple Pencil Pro. Not entirely sure how much pro they could make the pencil, but I must admit having some FindMy function on it would be great, as I’m often losing mine in my bag, or down the side of the sofa.

I’ll write up my thoughts on the event tomorrow night, but in the meantime, you may be interested in subscribing to my CommuniCreate newsletter, which is still a work in progress, but sends my thoughts on all things marketing, communications and creative straight to your inbox.

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