Riding the TikTok Wave

I succumbed to downloading TikTok back in April 2020, during the first national lockdown in the UK (a phrase I never thought I’d write in an article). It was a great distraction to what was happening in the outside world, that I even made a few TikToks myself.

Then, things began opening up again, work became crazy, so I didn’t frequent the app or do any TikToks for months, that was until, the last month or so, when my other half started getting me involved in some of her TikTok videos, which then made me want to create my own too.

By and large, my TikToks usually rack up very few views – anywhere from 12 to 400. I use other sounds and either lip-sync what the voice on the sound is saying, or do funny dances and actions to the music I choose. In essence, it’s the most unprofessional out of all my social media, but it’s a ruddy good laugh!

Out of nowhere though, I seem to be on a TikTok wave, riding high, with thousands of views. This all started when I recorded a PTC (piece to camera) explaining that, if you ask your Sky Q box the question ‘Where’s Santa’, then it’ll show up a Santa tracker on screen. I thought it would be fun to spread some festive cheer on the platform and share this knowledge.

I didn’t think anything of it, I was expecting a few hundred views and that would be it. But, as I type this, 2,000+ people have viewed the video and it’s gained 324 likes. 

Energised by this, I decide to do a few more, this time, highlighting songs we don’t hear on TikTok anymore, popular phrases we used to hear at Argos and one with my take on what train announcements might sound like now we’re edging towards all these COVID tiers.

I succumbed to downloading TikTok back in April 2020, during the first national lockdown in the UK (a phrase I never thought I’d write in an article). It was a great distraction to what was happening in the outside world, that I even made a few TikToks myself.

Then, things began opening up again, work became crazy, so I didn’t frequent the app or do any TikToks for months, that was until, the last month or so, when my other half started getting me involved in some of her TikTok videos, which then made me want to create my own too.

By and large, my TikToks usually rack up very few views – anywhere from 12 to 400. I use other sounds and either lip-sync what the voice on the sound is saying, or do funny dances and actions to the music I choose. In essence, it’s the most unprofessional out of all my social media, but it’s a ruddy good laugh!

Out of nowhere though, I seem to be on a TikTok wave, riding high, with thousands of views. This all started when I recorded a PTC (piece to camera) explaining that, if you ask your Sky Q box the question ‘Where’s Santa’, then it’ll show up a Santa tracker on screen. I thought it would be fun to spread some festive cheer on the platform and share this knowledge.

I didn’t think anything of it, I was expecting a few hundred views and that would be it. But, as I type this, 2,000+ people have viewed the video and it’s gained 324 likes. 

Energised by this, I decide to do a few more, this time, highlighting songs we don’t hear on TikTok anymore, popular phrases we used to hear at Argos and one with my take on what train announcements might sound like now we’re edging towards all these COVID tiers.

I uploaded them sparingly over the weekend and at the time of writing, their total views are as follows:

COVID Train Announcement – (Own Sound): 5,937 views, 434 likes

Argos Phrases – (Own Sound): 7,475 views, 220 likes

Songs We Don’t Hear on TikTok – (Own Sound): 14.7k views, 525 likes

I’ve gone from having just 60 followers to 290 in the space of just a few days. It’s incredible to see how many people watch the videos and whilst I may not have millions of views like those who constantly upload content on the daily, these figures are insightful to see, I’m on this TikTok wave and I’m finding it really interesting. 

If you’re interested in TikTok and creating content for the platform, there’s one real trick here. It’s not only about using appropriate hashtags or colourful graphics to illustrate your content and make it eye catching, the real thing that will get you noticed and stand out more, is using your own sounds. Creating audio, whether that’s the spoken word, sound effects, or music, that just grabs the ears of the user. 

Your sounds can also be used by others, providing your profile is public, so if you want to get hits and then some, make your sounds useable by others to create greater engagement. I often look at the original sound from people’s TikToks and it’s often interesting to see how others have interpreted the sound being used to make their original visuals.

Needless to say, when I don’t post anything on the platform over Christmas, I will probably jump right off that wave, which, suits me down to the ground. It was fun whilst it lasted.