It won’t be long until Facebook starts ranking newsfeed sources by quality, which also includes Facebook Pages and the content users see from them within newsfeeds.
“Today I’m sharing our second major update this year: to make sure the news you see, while less overall, is high quality” Zuckerberg wrote in a post when announcing the changes.
What does this mean for you and your page?
It could be quite damaging for many Facebook Pages, especially those surrounding charities, in particular Hospital Radio and other small scale charities, who rely on word of mouth for donations and support, something which social media plays a vital role in.
Facebook will only show you “high quality” stories, as well as top stories from your friends and family, with a smidge of trusted news stories from the pages you follow thrown in for good measure. Charities will need to work even harder to ensure their messages are seen across all platforms.
It may seem quite daunting, but there are some easy steps you can do almost instantly to try and boost the reach of your posts once these changes take affect.
Advise your followers to follow you!
One way to guarantee your posts are seen at the top of a newsfeed is to encourage people to follow your page, which they can do even if they don’t hit that like button.
Now hover your mouse over the following button, and you’ll see various options.
You can now select where you see this in your newsfeed. By selecting “See first”, you are ensuring posts from the page are seen at the top of a users feed. (Depending on how many other pages they have also selected this for).
Share, Share, Share!
Share any relevant posts from your page into Facebook Groups that are relevant to what your organisation is about. There’s no guarantee it’ll reach peoples newsfeeds directly, but you’ll be sharing it with those involved in the group and more often than not, members of that group will receive a notification that something has been shared.
Images Speak Louder Than Words
Graphics and images work wonders for Facebook posts, they need to be noticed, but don’t underestimate the importance of the words you put alongside the graphics. Users will know when you’re trying to clickbait them to visit your website. Writing too many words or too few will also have an impact as to whether someone ventures further or not.
Use other platforms
With Facebook making this change, you may want to consider utilising other social media platforms, don’t keep all your eggs in one basket, especially a basket that changes every now and again, limiting what people can and can’t see.
It will be interesting to see what Facebook determines as “high quality” when it comes to posts and the newsfeed, and equally how this has impacted peoples perception of pages and Facebook overall.
The social media platform is to trial the changes in the US before the mid-term elections. If successful, this will be rolled out globally soon. And it’s worth remembering this is based on user surveys too, although I don’t remember having been asked… do you?