IGTV – Made to be Vertical

Instagram launched its new long-form video sharing service this week, allowing users to upload videos of up to an hour in length.

IGTV (Short for ‘Instagram TV) works alongside your usual Instagram account, and accessing IGTV content is pretty straightforward.

Providing you’ve got an Instagram account, simply click look for the logo on the top right hand corner of the app (Which looks like a TV, of course). You’ll then be greeted with lots of content from content creators from around the world, along with your usual followers, if they’re using IGTV.

If you want to start uploading your content to IGTV, simply click the cog wheel and follow the on-screen instructions. You’ll be making vertical content in no time.

And that’s the key-word there, ‘vertical content’. For years we’ve been obsessed with landscape content. After all, your TV isn’t vertical on your wall is it? And while landscape content has prominence on the TV (Photos and video included), vertical content is becoming ever popular and available right in the palm of your hands.

There are many vertical content creators out there, who not only create for IGTV, but for other platforms including Facebook, Periscope & Twitter. The ability to be able to watch something full screen, edge-to-edge (depending on your phone type) and in high definition, on your mobile phone is somewhat becoming the norm.

Users are often being a bit more creative with how they use vertical content. You won’t cram as much in as you would a traditional landscape video, but by simply adding words, text or utilising different shots, you can pretty much get an overall better experience. Alex Pettitt is a content creator and regularly updates his Instagram Stories with this kind of content. Dubbing music and video edits to his stories. These aren’t in real time, given they’ve been pre-produced before being uploaded to the platform, but still, the content is engaging and inviting. To the end user, the time relevance doesn’t matter. It’s about being engaged and enticed to watch more from the creator.

Snapchat has led the way with vertical content over the years, in fact, the Vertical News Network still produce content for the platform. Periscope followed suit shortly afterwards, although that’s a brand that is somewhat diminishing these days since being taken over by Twitter. IGTV is next on the vertical content list – and although this was done through Insta Stories, IGTV could become the leading vertical content platform. If I’m honest, Facebook, Twitter and Periscope have some catching up to do to ensure they’re not missing any tricks, or are updating their stance appropriately.

I’ll start populating my IGTV stream over the next couple of weeks, so if you want to follow me on Instagram, you can do here.

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