If I were to upload the banners you see in the above images alone, you’d question the spacing, the gaps between images and ultimately wonder what in fact they were representing.
Brands often have a refresh every now and again and although I don’t consider myself a brand (I’m just a mere person who does a lot of marketing and design work), I decided it was time to bring things back to basics.
You go to a radio station website. You expect to find a nice big “listen live” button and content that’s relevant to the stations target audience. Or at least, that’s what I thought.