Once a marketing or promotional project is complete, I like to share with you the thoughts and ideas behind it. Here, we look at the marketing for the #HBARoadshow.
There’s a YouTube documentary series I’ve been following since a KickStarter video appeared, about a couple visiting every train station in Britain. But this series is more than just about trains.
You go to a radio station website. You expect to find a nice big “listen live” button and content that’s relevant to the stations target audience. Or at least, that’s what I thought.
I’m occasionally asked what my roles in publicity & marketing entail, and as I’m feeling rather creative, I thought I’d post a bit about what I do, along with images shared from social media.